Most Popular Ad Specialties By Category

Global Advertising Specialty Impressions Study, V. 3 By ASI Research For this section, respondents were asked to provide up to three promotional items they had received in the last 12 months. Promotional items were defined as items that include pens, T-shirts, mugs, calendars, or any items that have a logo or message from an advertiser on them; they are usually given away for free to consumers in hopes of positively influencing their purchasing preferences or their attitudes toward the advertiser. As the chart below reveals, writing instruments were the items most commonly cited, as nearly one-half (49%) of promotional product recipients reported getting at least one in the last 12 months. There are also significant differences by country, as revealed on the chart.

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Staying Power of Promotional Products

Global Advertising Specialty Impressions Study, V. 3 By ASI Research In addition to identifying the logoed items they had kept, respondents were asked how long they had kept the item that they received within the last 12 months. On average, ad specialty items are kept for nearly six months in the U.S., slightly less time than in other countries. Awards are typically held the longest, for about eight months. Writing instruments are held the shortest amount of time, at just over five months. The length of time items have been kept has stayed about the same since the survey has been conducted.

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Pens more impactful then you might think for brand exposure

Look at the pens on your desk, chances are at least one of them is a promotional pen. I myself have twelve pens at my desk, seven of which are promotional pens that I have accumulated over the years. The pens range from companies as large as fortune 500, to small local credit unions, showing that just about all companies regardless of size give away promotional pens. According to studies from PPAI research, 83% of people prefer a pen to any other writing utensil and 60% of people use pens 5 to 10 times a day and 79 % of the time they are using promotional pens. This means that people need and want pens and you need and want more brand exposure. Seems like itís a perfect fit! Every time the costumer uses that pen they just might read the name and number on that pen, meaning you make an impression and with costumers using pens 5 to 10 times a day that gives you a lot of opportunities for impressions. For this reason, promotional pens are one of the most cost effective marketing techniques in the book, costing on average .000436 cents per impression, just fractions of a penny. Depending on vendor and number of pens purchased costs could be as low as one penny per unit, making it very easy to have a high ROI (Return on Investment). This is just one simple way to receive brand recognition and provide exceptional customer service. Itís essentially I low risk high reward form of advertisement

Pens more impactful then you might think for brand exposure