Alternatives In Advertising, Inc.

Case Study: Adventure Awaits

2 days ago

An event promoter was compiling a gift box for top-tier ticket holders for a large-scale national summer concert tour. The Koozie® Adventure Dry Sack 10L was a natural fit for the outdoor lifestyl...

Case Study: Inking Impressions

Jul 02

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided on ...

Case Study: Fresh Mesh Promotions

Jun 25

Market: Real EstateProduct Use: Incentive GiftPromotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare presentations. The...

Case Study: This Event Needs More Cowbell

Jun 18

Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They...

Get in Gear With These Automotive Promo Products

Jun 11

Branding these car-accessory promotional products for a campaign will drive more customers to your business! In the U.S., the average daily work commute is 26 minutes and Americans spend around 38 hou...

Relax and Unwind With These 10 Promo Products

Jun 04

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the case, ...

Promo Products to Help Alleviate the Quarantine Blues

May 27

We’re all in the same boat. Staying at home to help curve the COVID-19 statistics we see every day popping up on the news. While we are doing our part by staying apart, it’s easy to fall i...

Graphic Design Terms Everyone Should Know

May 20

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can save...

School's in Session: 7 Essential Supplies for Students

May 13

Students are back in the classroom and parents are scrambling to purchase all of the necessary supplies on each teacher’s checklist. From three different types of pencils, calculators, and folde...

Take it To-Go: 8 Restaurant Takeout Essentials

May 06

The way restaurant patrons experience dining out has changed immensely since coronavirus cases have begun popping up in the U.S. Restaurants that were once packed to the brim with happy diners are now...

Case Study: Hay, Where'd You Get That Tote?

Apr 29

Description: Large Boat ToteIndustry: Sports / FitnessWhat it was purchased for: Horse show giveawaysHow it was distributed: A local horse show needed gifts for their major contributors. A VIP tent ...

Top 8 Promotional Products for Real Estate Professionals

Apr 22

If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that yie...

Case Study: Zip It Up

Apr 15

Description: Hit Sports Pack with Front ZipperIndustry: Broadcast Media/TelecommunicationWhat it was purchased for: A cellular provider needed giveaways for an event at a major university.How it...

Case Study: Real Modern Recognition

Apr 08

Market: FinanceProduct Use: Employee RecognitionPromotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company’s yea...

Let's Get Physical With These Activewear Promo Products

Mar 31

Activewear promotional products are a great option for company wellness programs, fitness centers, or any brand promoting an active lifestyle! Exercise is an important part of our overall wellness and...

Case Study: Brighten Their Day

Mar 24

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We wil...

6 Promotional Products That Put the “Fun” in Fundraiser

Mar 17

Promotional products can help your fundraising event get donors in the giving spirit and maximize the amount of money you raise for charity. These 6 products for fundraisers show off your charitable c...

Here Are Our Votes For The Best Political Promotional Product Staples

Mar 10

Whether you are right or left, red or blue, or somewhere in the middle, if you’re in need of political promotional product staples, we've got some great candidates for you! Yard Signs ...

Case Study: Boosting Trade Show Booth Traffic

Mar 03

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: D...

How One Hour Can Determine Your Success

Feb 24

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

10 Promotional Products for Healthy Living

Feb 17

We all strive to be our best selves, but sometimes it’s easier said than done. We can all make excuses to make unhealthy choices. Your niece has a birthday and it would seem rude to turn down th...

7 Fitness Promotional Products to Help You Stay in Shape

Feb 10

Exercise is an important part of our overall wellness and many companies are using wellness initiatives to promote healthy choices like regular exercise. Whether your company is encouraging physical f...

7 Ways to Take Advantage of Your Lunch Break

Feb 03

Taking a lunch break is important. It’s a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and stop t...

Case Study: It’s a Date!

Jan 27

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that w...

6 Purr-fect Promo Products for Cat Lovers

Jan 20

Everyone knows that dogs are man’s best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets...

You Can Bank on These 7 Promotional Products

Jan 12

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These seven products can be used as financial seminar gifts, banking giveaw...

How to Make Resolutions You'll Actually Keep

Jan 05

As the new year rolls around, we are constantly writing out as many goals as we can think of. Unsurprisingly, these goals seem to fall short around mid-January. The only goals that are within your gra...

Case Study: A Flavorful Promotion

Dec 29, 2019

A Flavorful Promotion Boosts This Credit Union’s Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case Hi...

A Lunch That Packs a Punch

Dec 22, 2019

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the ho...

Why You Should Buy USA-Made

Dec 14, 2019

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism &n...

6 Tradeshow Staples That are Made in the USA

Dec 07, 2019

Tradeshows offer important opportunities for your company to connect with customers and prospects face-to-face and make lasting impressions. Make sure you’re prepared with the proper supplies to...

16 Ways Color Affects Your Branding and Marketing

Nov 30, 2019

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

Case Study: Guess the Flavor Lip Balm

Nov 23, 2019

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforce...

Case Study: Where Has Your Pen Been?

Nov 15, 2019

Products Javalina Splash® Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has yo...

Advice for Getting the Most Out of a Business Trip

Nov 08, 2019

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

Case Study: Pull Up a Chair and Stay Awhile

Nov 01, 2019

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising dollars...

8 Elegant & Engravable Promotional Products

Oct 25, 2019

The promotional products industry has become so successful for one reason: people like free stuff. It’s true! So, how do you know which of the millions of products you want to be associated with...

Case Study: Keeping Colds at Bay, One Spritz at a Time

Oct 18, 2019

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of C...

Case Study: Pillow Box

Oct 10, 2019

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...

Top 10 Promotional Product Ideas for the Construction Industry

Oct 03, 2019

Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional prod...

Case Study: Jot It Down

Sep 26, 2019

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded it...

Your Guide to Drinkware

Sep 19, 2019

Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your bran...

5 Unique Rainy-Day Promotional Products to Keep You Covered!

Sep 12, 2019

Unpredictable weather is a shared experience in life. No matter your age, geographical location, job, or personality, it will always rain. These unique and functional promotional products are sure to ...

7 Ways to Instantly Make Your Website More User-Friendly

Sep 04, 2019

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

Case Study: Plastics Make it Possible

Aug 28, 2019

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow. T...

7 Camping Promotional Products for the Great Outdoors

Aug 21, 2019

Whether you’re looking to relax and recharge or seeking adventure, getting out into nature provides everyone some peace and quiet from our regular lives. Help your customers enjoy the gr...

Case Study: The Big Picture

Aug 14, 2019

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat b...

30 Quotes That Will Motivate You to Succeed

Aug 07, 2019

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding....

4 Ways to Improve Communication

Jul 31, 2019

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

These Are the Tech-Savvy Promotional Products You Are Looking For

Jul 23, 2019

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...

The Best Promotional Products for Sports Fanatics

Jul 16, 2019

With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love we...

Branding 101: What Makes a Brand Powerful

Jul 09, 2019

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

Your Graphic & Web Design Cheat Sheet

Jun 03, 2019

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...

7 Promo Products That Will Get the Party Started

May 27, 2019

Do you remember the birthday parties you went to when you were a kid? And the party favors you received at the end of the festivities? Sometimes, those parting gifts were the highlight of the party. B...

6 Things You're Missing Out on by Not Using Promotional Products

May 20, 2019

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

Case Study: Look, Ma, No Hands!

May 13, 2019

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their budget...

Ain't Nobody Got Time for That: 5 Tips for Working Efficiently

May 05, 2019

No one ever got anywhere by doing the bare minimum. Your growth depends on you getting as much done in as little time as possible. The five tips below will help you accomplish as much as possible each...

25 Insane Facts About Promotional Products

Apr 28, 2019

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

5 Promo Products That Are Bright, Light, and Ready to Excite

Apr 21, 2019

Looking for some promotional products to outshine the competition? Need some LED magic to illuminate your brand? We’ve got you covered with this selection of super fun promotional produc...

Case Study: Save the Date, Save the Day

Apr 14, 2019

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived value...

Case Study: Computer Repair At Your Fuzzy Fingertips

Apr 06, 2019

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...

8 Promo Products That Will Kick Start Your Goals

Mar 30, 2019

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physical...

11 Promo Products for an Active Lifestyle

Mar 23, 2019

Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports-mi...

7 Retro Products That Will Turn Back Time

Mar 16, 2019

Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seven r...

Case Study: Sharper Students

Mar 09, 2019

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advoca...

5 Fail-Proof Ideas for Your Business Instagram

Mar 01, 2019

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

5 Promotional Products for Firemen and Fire Departments

Feb 22, 2019

Firemen deserve a special kind of admiration. They spend their careers rushing into buildings while others are rushing out. Many departments require aid from the community, and that’s wh...

O Canada! 6 Promotional Products Made in Canada

Feb 15, 2019

From sea to sea, Canada is a large and beautiful country that produces a wide range of products. There are so many Canadian-made products to choose from, but we worked hard to narrow it down to a shor...

Case Study: Stick to the Schedule

Feb 08, 2019

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...

8 Corporate Gifts for Your Employees

Jan 31, 2019

The employees are the backbone of every company. And when your employees have been working hard all year to bring in tremendous results, nothing conveys your appreciation more than a corporate gift. A...

5 Corporate Gifts Your Clients Will Love

Jan 24, 2019

Corporate gifts are a great way to thank your clients for keeping you in business. When done right, they can also function as employee rewards/incentives. Here are a few of our favorite promotional pr...

Cook Up a Storm With These 5 Promotional Products

Jan 17, 2019

There are hundreds of cooking gadgets that claim to make people’s lives easier but many of them end up collecting dust in the junk drawer. We’ve found the best and most useful kitchen prod...

Drive Traffic with These 6 Trade Show Ideas

Jan 10, 2019

Tradeshows are important opportunities for your company to reach out to customers and prospects face-to-face and make lasting impressions. Make sure you’re prepared with the proper supplies to e...

Success on Campus

Jan 03, 2019

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most st...

Case Study: Safety First

Dec 27, 2018

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a brande...

5 Promo Products for People Who Love to Plan

Dec 20, 2018

Calendars, planners, and clocks are some of the most popular promotional products because they are useful, inexpensive, and receive innumerable impressions on a daily basis. Brand these everyday essen...

Resort Incentive Yields Oceans of Opportunity

Dec 13, 2018

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guests t...

7 Promotional Products For Those On the Go

Dec 05, 2018

According to a 2016 AAA Foundation report, American drivers spend an average of more than 17,600 minutes behind the wheel each year. Now, imagine that someone is looking at products with your logo for...

Case Study: It's in the Bag

Nov 28, 2018

Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students who ...

How to Manage the Workload of a Leader

Nov 21, 2018

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

How to Gain Inspiration in 5 Minutes

Nov 14, 2018

People demand a lot of creativity from professionals these days. We live in the era of media overload, where viral video marketing and colorful infographics have become accepted means of engaging an a...

10 Must-Have Tech Products and Accessories

Nov 07, 2018

If you want to give your brand a modern and fresh new identity try throwing some cutting-edge tech gadgets into your marketing mix. The wave of wireless charging options, portable speakers, and wearab...

Celebrate Milestones

Oct 31, 2018

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...

Improve Sales and Traffic

Oct 23, 2018

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their need...

Your Brand Is Your Business - Market It!

Oct 16, 2018

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

6 Things You Need on Your Desk

Oct 09, 2018

Most of us spend as much time at our desks as we do in our homes. If that’s the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possible...

6 Ways to Get More Done Every Day

Oct 02, 2018

From the moment you get to work in the morning, you’re probably planning all the things you intend to get done. By the time you head home, you may wonder how the day got away from you! We’...

Case Study: Happy to Hang Around

Jul 02, 2019

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appoint...

Soak Up The Sun With These 7 Summer Promo Products

Jun 25, 2019

With an array of outdoor events like concerts, company picnics, and festivals on deck this summer, immerse your brand in nights that last forever and days we will be dreaming about long after the sun ...

Case Study: What Does Your Phone Stand For?

Jun 17, 2019

Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name in ...

Case Study: A Picture is Worth...a Nice Donation

Jun 10, 2019

Description: Folded Photograph Card Industry: Fundraising What it was purchased for: A historical preservation society needed invitations for their annual dinner. A board member donated their photog...

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